To make your Hypermart site fly, we recommend adding the Autoptimize plugin. This concatenates your CSS, Javascript and HTML files resulting in fewer files to load and at a reduced size.

So head over to Plugins > Add New – and search for Autoptimize and install it.

Switch on optimizing HTML, CSS and Javascript. You’ll need to make one adjustment to the Javascript options.

Under the Exclude scripts from Autoptimize add this line: kirki/modules/webfont-loader/vendor-typekit/webfontloader.js

If you install the Jetpack plugin you can also serve images from a global CDN which will help them load faster. Turning on Lazy Loading also prevents the images from being loading on the page, unless they are within the viewport – further improving loading times.